Growing up in India, I heard it countless times: "Don't wear black—it's inauspicious." 

Black was reserved for funerals, bad omens, and everything associated with negativity. It was the color we were taught to avoid, especially during celebrations, festivals, and happy occasions.

But here's the thing—our generation didn't buy into that narrative.

**The Evening That Changed Everything**

One casual evening, I was hanging out with my cousins and friends. As we sat around laughing and sharing stories, I noticed something funny: every single one of us was wearing black.

Curious, I asked, "Why black?"

The responses were simple but powerful:
- "It's my comfort color."
- "It makes me feel confident."
- "Black is just… me."

That's when it hit me. Black wasn't the unlucky color we were told about. For our generation, black represented something entirely different—**freedom, confidence, and self-expression**.

**Why Allblackery Exists**

We realized our generation finds happiness in small, personal choices. We don't follow traditions blindly; we create our own meaning. For us:

- Black isn't inauspicious—it's **timeless**
- Black isn't bad luck—it's **bold**
- Black isn't negative—it's **empowering**

That's how Allblackery was born. We wanted to create a brand that celebrates this shift—a space where you can wear your happiness unapologetically, in black.

**More Than Just Clothing**

Allblackery isn't just about selling black clothes. It's about:

✨ **Breaking stereotypes** that don't serve us  
✨ **Celebrating individuality** over outdated beliefs  
✨ **Creating comfort** through quality and style  
✨ **Building confidence** one black piece at a time

Every t-shirt, hoodie, and sweatshirt we create is designed with one goal: to help you feel like yourself—comfortable, confident, and unapologetically you.

**Join the Movement**

Whether you're someone who's always loved black or you're just discovering its power, we invite you to join us. Wear what makes you feel good. Challenge what doesn't make sense. Express yourself freely.

Because at Allblackery, we believe: **One color. Infinite expressions.**