I grew up in an Indian household where black was considered inauspicious.

"Don't wear black—it's bad luck." "Black is for funerals, not celebrations." "You'll bring negativity if you wear that color." These were the messages I heard growing up. Black was the forbidden color, associated with everything dark and unfortunate in traditional Indian culture. But one casual evening changed my entire perspective. The Moment That Started Everything I was hanging out with my cousins and friends, just a regular get-together filled with laughter and conversations. As I looked around the room, I noticed something striking—every single one of us was wearing black. Curious, I asked them, "Why black?" The answers were simple, honest, and powerful: "It's my comfort color." "It makes me feel confident." "Black is just… me." That's when everything clicked. Our generation doesn't follow traditions blindly. We create our own meanings, find happiness in personal choices, and express ourselves authentically. For us, black isn't bad luck—it's freedom. It's confidence. It's comfort. And that realization sparked the birth of Allblacker